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In Canada, awareness of Valentine’s day began towards the middle of the nineteenth century. By 1900 printed cards began to replace written letters due to improvements in printing technology. Over the years, ready-made cards were an easy way for people to express their emotions. In the States and then in Canada, the industrialists and the manufacturers of paper lace and cards worked hard to promote their products, creating a change in the numbers of cards being sent to include everyone in the holiday. Over the years since the mid-nineteenth century, Canadians continue to profess their love for their partner and sweetheart. What is no longer the same is the fact that gifts of chocolate, jewelry and lingerie are now added to the gift of a love message.

Today here are the top 10 most popular Valentine’s Day gifts…

1. Valentine’s Day cards

Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved ones with a Valentine’s Day card. You can score some extra points by personalizing your card with a photo or heartfelt poem.

2. Personalised gifts 

More consumers are choosing personalized gifts to make a good impression on Valentine’s Day, and some of the popular choices include personalized cards and romantic collages.

3. Chocolates

As cliché as it might be, the heart-shaped box of chocolates is still one of the most popular Valentine’s gifts, and nearly 48% of consumers say chocolate is one of the top gifts they present to their sweetheart.

4. Flowers

Flowers are still one of the most romantic Valentine’s Day gifts, according to 34% of consumers. Some of the most popular types of Valentine flowers include roses, carnations, lilies, tulips and even sunflowers.

5. Dinner for two

Whether it’s a candlelit dinner at home or a romantic restaurant out of town, dinner for two is still the Valentine’s gift of choice for nearly 35% of couples.

6. Clothing 

Although slightly less traditional than flowers or chocolate, clothing also makes for a popular gift, and 25% of consumers will choose something in this category for their significant other.

7. Gift vouchers 

Not sure what your lover might want this year? Gift cards are the Valentine’s Day present of choice for 12.6% of consumers.

8. House plants 

Although they’re not as popular as flowers, more consumers are choosing to give their Valentine house plants, since they last longer than flowers.

9. Perfume

Perfume is another popular Valentine’s gift for him and her but choosing the right scent can be tricky no matter how long you’ve known each other. If you’re not sure, take a peek at your partner’s perfume collection and see whether they tend to prefer citrus notes or floral fragrances.

10. Jewellery

Jewellery is still a popular Valentine gift for him or her, and although men are more likely than women to choose something in this category, watches or maybe cufflinks can make excellent men’s gifts.


But in keeping with life planning, Valentine’s Day isn’t just a holiday for couples. It’s a chance to show the people in your life you care. This year, you can do that by giving the gift of peace of mind and protection. Whether you love or hate this holiday, it’s a great reminder to show your loved ones you care. We’re not talking about sending flowers or chocolates to a significant other. We’re talking about expressing gratitude for everyone in your life that you love.

Valentine’s Day is an opportunity to go above and beyond to express your appreciation! Anyone important in your life from your partner, your kids, neighbours, parents, siblings, or friends is sure to appreciate a gesture of kindness, especially after such a long and difficult year. Gifting a Will may not be your typical Valentine’s Day gift but, when you think about it, it’s the gift that keeps on giving.


Read a bit about New Year’s Resolutions


Want more information?

Are you interested in a consultation with Peter R. Welsh?
Contact me at Peter@SmartWills.ca
By telephone 416-526-3121
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This material is for general information and educational purposes only. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete and is not intended to be used as a primary basis for investment decisions.